Happy New Year!
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- At January 1, 2013
- By Dave
- In 2013 Year of the Snake / Brand Identity / Illustration
Dave created this 2013 snake identity to mark the new year. In Chinese astrology, the snake is associated with beauty and wisdom. In many cultures snakes are sacred and believed to embody esoteric knowledge and spiritual discovery. ViaMind wishes you a healthy and prosperous New Year!
ViaMind’s 5 principals of effective logo design
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- At August 18, 2011
- By Dave
- In Brand Identity
The recognition of a brand is highly influenced by its visual presentation. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction. At the core of every brand identity is a brand mark or logo, when creating a logo ViaMind follows these 5 principals:
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